“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

Steve Jobs




About me

Kate Keenan, CPsychol, AFBPsS, BA, BSc, MSc, MPhil, is a Chartered Psychologist with over 30 years experience.

She is an Occupational Psychologist, registered with Health Care Professions Council.

Kate specialises in increasing psychological wellbeing and reducing and resolving stress related issues in the workplace.

She has a post-graduate qualification in Mental Health Studies from Kings College, London.

Kate’s business experience as an Occupational Psychologist has involved working with some major corporate organisations, and more recently with independent entrepreneurs and owners of small businesses.

Kate has created a series of successful programmes enabling companies to identify and resolve internal management and policy issues.

She also works with individuals to help them exploit their strengths and grasp opportunities to enhance their personal development.

Kate is the published author of Pocket Manager Books, a series of small and accessible books which have sold over one million copies worldwide. Among the fourteen titles are ‘Manage Yourself’, ‘Assert Yourself’, and ‘Handle Stress’.



Pocket Manager Books were first published in 1996 as The Management Guides. They were originally written to help newly-promoted managers get to grips with various intricacies of what is a varied and tricky role.

The series has since sold over 1.3 million copies and been translated into 18 different languages. The fourteen books were updated in 2017, with fresh, colourful cover designs, to help a new generation of managers and entrepreneurs develop the skills they need for success, from motivating others to running meetings.

The focus of the books is to offer simple, practical advice to entrepreneurs and owners of small businesses to enable them to quickly pick up the essential skills needed to succeed – but the series has also proved popular with a much wider market, which has rapidly grown in recent years. Kate says:

“The number of people now setting up as small businesses is massive – we have a real culture of being entrepreneurs and our own boss and in the last few years even more people have become self-employed.

“When you set up your own business you are passionate about what you do – whether it’s making something, running a shop, or offering a service – but then all sorts of other things come along that you need to know about if the business is to grow and succeed, such as knowing how to recruit new staff or being able to negotiate.

“I call them your ‘starter for 10’ – they aren’t definitive guides but they will give you the knowledge and confidence you need to get started in the time it takes to travel from Bath to London by train, a journey of an hour and a half.”

Pocket Manager Books are designed for people who are time-poor, or who can’t afford to have formal training. Avoiding jargon and taking around only an hour to read, these guides are straightforward and provide a fast route to developing the skills that are essential to running a business, as well as being invaluable in home life and when running clubs and committees.

The series is divided into three categories – personal well-being, covering areas such as how to handle stress, assert yourself and make time; essential entrepreneurial skills with guides on how to plan, negotiate, and more; and effective leadership, covering topics such as motivation and delegation.

Pocket Manager Books Website

Pocket Manager Books – www.pocketmanagerbooks.com



I’m not a Coach, but…

In the course of my work, I often find myself in conversation with entrepreneurs and business people, many of whom are feeling the pressure of running a business in this fast-moving world.

The conversation often takes more philosophical turn, speculating as to what all this stress is all about and just what it is they are actually aiming for. Short-term objectives are usually easy to specify, but the longer-term can prove to be much more difficult to identify. Some people feel there is a need to develop executive skills for managing their business better. While others can feel overwhelmed, needing some time and space to draw breath to try to get things into perspective to allow forward movement.

The main benefit from talking things over is that you have the opportunity to focus on your personal and business needs and interests, such as your aspirations or how you want your future to pan out. You can take things at your pace and ensure that your learning and progress is individual and directly relevant to you.

So I suppose that, although I do not profess to be a coach, coaching and mentoring are an integral part of  my professional work.

Develop your most valuable asset – you

Whether you are in business or not, it is my contention that you are your most valuable asset. For without your drive and passion, you are unlikely to thrive. And if you are the owner or partner in in a small or medium-sized enterprise, then this is compounded as the business will not thrive either.

I would argue that it’s essential that you nurture and cherish this asset, if you are going to achieve your dream.

It’s all about daring to dream and discovering where your real passions lie. And then it’s about capitalising on these to provide the energy and enthusiasm to move things on and make things happen.

You are a life project – and it is well worth spending a serious amount of time on making this project succeed. Thinking about what you would ultimately like to do with your life is a positive and worthwhile pursuit. This provides you personal goals and enhances your well-being when these are achieved.

Talking about it can make it seem all the more real, not just day-dreams. Having a conversation about you can provide you with a tangible vision to help drive you forward to your future success.

Determine where you want to go

Most businesses want to do better, even when they are doing well. And this means knowing where you are going, how you will get there and what success looks like.

The secret to boosting your business performance is to have ‘a cunning plan’. This is about determining your goals and taking time to visualise how you would like your your future business to grow.

Then you need to compare this with where you currently are. It is the difference between then and now which allows you to see what you have already got going for you and the various areas you need to develop to get you to your ultimate destination.

This is where having a conversation about these plans and checking out your perceptions can provide invaluable insights.

Talking things over can bring another dimension to your business processes and can provide ongoing support and encouragement to help you keep on going should the ‘going’ get tough, and it usually does.

An invitation to have that conversation

People sometimes get a bit muddled as to whether this conversation would take the form of coaching or mentoring. Just for the record, I see the main difference as being:

Coaching helps you develop key knowledge and specific skills to assist you in becoming more competent in what you are probably doing already.

Mentoring tends to be more about helping you to consider where you want to be, what you’d like to change and how to go about enacting those significant transitions you want to make to your life.

But I don’t think it really matters what you call it. For me, it’s all about having the conversation, communicating deeply held wishes and aspirations and then making plans to achieve them. It’s all about helping you gain clarity as to your direction, the motivation to make changes, and the energy to take action to go in the direction that is right for you.

So if you’d like to have this conversation, do get in touch. I’d be delighted to talk with you. Together I’m sure we can come up with some solutions that will clarify your way forward, and put you on the right path to achieve amazing results.





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